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Over The Past Decade Oslo's Youngstorget Has Become The City's Music Center With Venues, Bars, Diners And Record Shops Creating A Colourful Scene In And Round The Square.
During the last decade Oslo's Youngstorget has become the city's music heart with venues, bars, trattorias and record shops making a colourful scene in and round the square.
But until the beginning of this year, visitors swarming to the copious gigs and events would have been struggling to find cheap accommodation in the immediate area. This has changed thanks to the opening of the Choice chain's Comfort Express Hotel, a new idea it plans to launch in each Nordic capital over the next 3 years.
Do not be put off by the name. This is not your average tasteless budget hotel chain. The lobby includes pinball machines, a local punk record shop provides a selection of new releases for sale to guests and big screens supply a enormous database of where to go out. Many in-house rock radio stations programmed by two local rock DJs offers a refreshing change to the common chill-out compilations, which became the modern equal to Muzak.
Rooms begin at NOK299 ( around £35 ) rising with demand to up to around £115. Costs are kept low by charging for extras which some guests may not require. These include daily towel changes and room cleaning for those staying more than one night (around £10). Check-in is done via touchscreens. "As the check-in is performed by the guests, we were not looking for standard receptionists," claims managing director Simen Vinge.
Staff were inducted at an audition in the nearby Revolver venue, with the five hundred candidates for 7 positions selected for their awareness of music and the city.
Though the 172 rooms 50 twins, 112 doubles and 10 singles are compact and there's a barely "corporate fashionable" feel, there are some nice touches such as iPod docks and free Wi-Fi. Guests can also open their room door by sending a text and then holding their mobile to the sensor below the handle.
Designer Lars Helling popped up with the design, which incorporates the facade of a previous church. However , the owners created Facebook and Twitter communities which they consulted all though its development, inviting input on everything from what to stock in the store, which mags to offer and even the colour schemes.
"Every time we wanted to take a decision we asked our followers on Facebook and Twitter," asserts Vinge. "We sell plenty of food, drink and mags because our guests asked us to put them there."
The online communities are sustained by offering members free tickets to the plentiful events which have partnered with the hotel since it opened. They include Scandinavia's great music business meeting by:Larm (bylarm.no), Oslo's distinguished ya Holiday (oyafestivalen.com) and the Fire metal gathering (infernofestival.net), with the cellar occasionally used for gigs.
Vinge is tight-lipped about which bands have stayed at the hotel, but given that there is special entrance for artists playing at the huge Rockefeller venue across the road and ya's inspiring line-ups, there are likely to have been some giant names.
So far the only bad behaviour has come thanks to guests attending the huge Sensation rave last April. Vinge describes that weekend as "hectic" with many drunk revellers dressed in white "breaking stuff all over the place".
By contrast, he describes the black metal fraternity attending Fire last May as model patrons.
"The only thing we had to deal with was putting a fellow to bed who had passed out in the hallway," he says. "The next day he came with flowers to apologise", writes tagza.com.
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